Paid social

Send your ad clickssomewhere worth landing.

An ad is only as good as the page behind it. Homes AVM gives you dedicated landing pages for your campaigns and routes every response to you, so no lead sits waiting.

Where each ad response goes
Facebook refi adInstagram VA adFirst-time buyer ad
Campaign page
Text to your phoneEmail to youNew CRM contact
Where ad spend leaks

Clicks are cheap to waste.

Most social ad clicks come from phones, from people who give a page a few seconds before deciding. A slow page, a generic company profile or a broken form loses them.

And when someone does fill in a form, every hour before you reply makes the conversation colder.

  • A page that matches the ad they just tapped
  • Your photo, NMLS and a clear next step up front
  • Responses that reach you, not a shared inbox
Refinance check-in
Today’s 30-year rate6.38%
RefinanceCash-out
Loan officerMaria Lopez
NMLS#000000
ServingTravis County
See my options
Built for campaigns

A landing page for every ad, a route for every lead.

Campaign landing pages

A dedicated page for each campaign, focused on one offer and one action.

Lead routing

New responses go straight to you, so you can reply while the borrower is still on their phone.

Into your database

Ad leads land in your CRM with the rest of your contacts, ready for notes and follow-up.

On brand

Your logo, colors, headshot and NMLS on every page, matching your website and reports.

Your own domain

Ads link to your brand’s address, not a third-party profile page.

Easy to share

Share your live site to LinkedIn, Facebook and X alongside your paid campaigns.

Launch a campaign

From ad idea to answered lead.

  1. 1

    Pick the offer

    Refinance, first-time buyer, VA, cash-out: decide what the campaign is about.

  2. 2

    Get the landing page

    Set up a dedicated page for that campaign, branded to you.

  3. 3

    Point your ads at it

    Use the page as the destination for your Facebook or Instagram campaign.

  4. 4

    Answer fast

    Lead routing sends each response to you, and the contact is saved in your database.

After the click

Ads start conversations. Your database keeps them going.

People who respond to an ad aren’t always ready today. When they become clients, Homes AVM sends them a monthly home report from you for years after closing.

That’s how a single ad click becomes a repeat client and a source of referrals.

See database reactivation
One ad click, years later
  1. Tapped the cash-out adMarch
  2. Called back within the hourMarch
  3. Closed the loanMay
  4. Monthly Home Digest beginsJune
  5. Refers a coworkerNext year
FAQ

Questions, answered.

Still curious? Talk to us or book a demo.

Does Homes AVM run ads for me?

It can. Paid lead generation programs are available, or you can run your own campaigns and control your own budget. Either way, Homes AVM gives you the landing pages and routes the responses to you.

Can I have a separate landing page for each campaign?

Yes. Each campaign can point to its own dedicated landing page, so the page matches the ad.

Will ad responses show up in Homes AVM automatically?

Yes. Lead routing sends new responses to you and adds the contact to your CRM.

Will paid social get me a set number of leads?

We don’t promise lead volume. Results depend on your offer, budget, market and how quickly you follow up.

Should I advertise before setting up the rest?

Start with your past-client list. It costs nothing in ad spend and gives you a steady base. Add paid social once your pages are live.

Give your ads a better place to land.

Start your free trial and set up your first campaign landing page.