Home reports
A private, branded report for every homeowner on your list.
Mortgage lead generation platform
Lead generationfrom people who already know you.
Homes AVM is a mortgage lead generation platform that doesn’t sell you leads. It turns your past clients and website visitors into conversations, with your name on everything.
Your own sources, your own list
Past clientsWebsite visitorsReferralsAgent partners
Your Homes AVM
Home reportsMonthly digestWho to call
Two ways to fill a pipeline
Your relationships vs. rented leads.
Bought leads and your own database solve different problems. Here’s how the approach differs.
| Buying leads | Our pickHomes AVM | |
|---|---|---|
| Who the contacts are | Strangers who filled out a form | Your past clients and people who found your site |
| Shared with other lenders | Can be | No, it’s your list |
| Reason to reach out | A cold call | A personal report on their home |
| Ongoing contact | No | Monthly Home Digest in your name |
| Your own website included | No | Yes |
Homes AVM doesn’t sell or resell leads, and we don’t promise lead volumes.
The platform
Four parts, one system.
Monthly Home Digest
Each client’s updated report, reviewed and sent in your name.
Opportunity filters
Find high-rate (6.5%+), high-equity and listed clients fast.
Done-for-you website
Built to be found on Google and in AI search like ChatGPT.
Where conversations start
Every report ends with you.
Each home report includes one-tap buttons to book a call, call, text or email you. When a homeowner sees their equity or how today’s rates compare to theirs, reaching out is the obvious next step.
Your dashboard shows opens, clicks, bounces and unsubscribes, so you can see who’s engaging and follow up.
- Book a call, call, text and email from every report
- Real engagement rates on your dashboard
- Notes and activity history for every client
CWChris W.
Saw my report. Is 6.9% high now?
It’s above today’s rates. Want a quick comparison?
Yes, after 5 works
Calling you at 5:15
Getting started
Set up in an afternoon.
- 1
Start your trial
Five days free, card required, cancel anytime. Up to 100 campaign emails during the trial.
- 2
Upload your database
Any CSV or Excel export. Reports are ready typically within about 4 hours.
- 3
Fill in your website questionnaire
Your site is built typically within about 24 hours on your own domain.
FAQ
Questions, answered.
Still curious? Talk to us or book a demo.
Does Homes AVM sell mortgage leads?
No. Homes AVM helps you generate conversations from your own database and your own website. The contacts are yours and aren’t shared with other lenders.
How many leads will I get?
We don’t promise a number. Results depend on the size and age of your list, your market and how you follow up. The platform makes sure every homeowner hears from you monthly and shows you who to call.
Is this a CRM?
Yes. It includes search, notes, activity history, bulk actions and filters, built around past-client marketing rather than loan pipeline management.
What does it cost?
One plan, Homes AVM Pro, at $25/month, with a 5-day free trial.
Generate business from relationships you already own.
Start your free trial and upload your past-client list today.