Search results
What shows up when someone searches the agent’s name.
Agent SWOTs
Bring agents valuebefore you ask for referrals.
Reports that review a real estate agent’s online presence and show where they’re winning and losing business, so you show up with help instead of a pitch.
danareyeshomes.example.comDana Reyes, Realtor
Slow on phones, no contact form
maps.example.comDana Reyes, Google Business Profile
4 photos, hours missing
homes.example.comDana Reyes on a listing portal
Illustration of search resultsProfile bio left blank
The idea
Lead with something useful.
Every agent hears from loan officers who want their business. Very few hear from one who has studied it.
An Agent SWOT gives you a specific, respectful reason to start the conversation: here’s what’s working for you online, here’s what’s costing you leads, and here’s how I can help.
- Strengths, weaknesses, opportunities and threats in plain English
- Branded to you, written for the agent
- A natural opener for a co-marketing conversation
StrengthReviewsRecent and detailed
WeaknessWebsiteNo next step on phones
OpportunityGoogle profileAdd photos and hours
ThreatSearchPortals outrank her name
What it reviews
The places buyers and sellers check first.
Google Business Profile
Completeness, photos and how clearly it presents the agent.
Website
How it reads on phones, how clear it is, and whether visitors have an obvious next step.
Social profiles
Activity and consistency across the agent’s main channels.
Listing portals
How their profile reads on the major home search sites.
A simple score
An easy-to-read grade for each area, so priorities are clear.
How it works
From agent name to first meeting.
- 1
Add the agent
Enter their name, brokerage and market.
- 2
Review the report
Read the findings and add your own notes before you share it.
- 3
Share and follow up
Send it with a short note, then talk through the fixes together.
FAQ
Questions, answered.
Still curious? Talk to us or book a demo.
Which agents is this best for?
Agents who are active and want to grow. They’re the most likely to act on the findings and value your help.
Will the agent know the report came from me?
Yes. You share it, and it’s branded with your name, photo and NMLS.
Can I add my own take?
Yes. Review the findings and add your own notes before the agent sees anything.
Will a SWOT win me a referral partner?
No report can promise that. It gives you a useful, specific reason to start the conversation. The relationship is still yours to build.
Is it included in my plan?
Yes. Agent SWOTs are part of Homes AVM Pro at $25 a month.
Works well with
More ways to show up for agent partners.
Earn the partnership first.
Start your free trial and send your first Agent SWOT this week.